Fast Food and Obesity

Obesity is a growing problem in America that has serious consequences for us and our children. Some would argue this growing predicament is due to the poor choices made by the fast food industries and the unhealthy foods they have available to the public. Others like the Center for Consumer Freedom, would argue that it is not only their choice to eat healthy or unhealthy but also every individuals right as Americans to make that choice without the interference of our government . Where exactly does that leave the children of America though? Children are taught to obey their parents and/or guardians and to do as they are told. If parents are feeding their children unhealthy food the children really don’t have a say in it because they only know what they are taught. It is our responsibility to make the right choices for our children and ourselves. Making healthy choices for ourselves set the right example and image we need for our children to follow in as well at a young age so that as they grow they will continue to make those choices for themselves. Blame the fast food industry. David Zinczenko states that we are not at fault for the increase in obesity over the years, which in fact is growing much higher at a more rapid pace in the twenty-first century than in the past and is only expected to get worse. Fast food industries such as McDonalds, Burger King, and Wendy’s are being blamed for the poor choices in foods they are serving the American public. These places are on every street corner and to easy to access for the busy American family on the run. Some argue that it is their fault for serving cheaply made processed foods at cheap prices. There have also been many complaints about the nutrition facts. They should give nutrition facts for each item being served in some opinions. In Los Angeles they went as far as stopping the opening of new fast-food restaurants in the poorer communities so that they could control the eating of unhealthy foods for lower cost, causing people to eat less fast food and more home-cooked meals. How can we blame the fast-food industries for our obesity when we are the ones choosing to go to these places and eat the food. Yes, you can find cheap food at these places, but that is because it is cheaply made. It is also possible to find healthy foods at cheaper prices as well. You don’t have to shop only at your neighborhood high priced store to find a healthy meal. Processed foods, however, are high in fatty meats and sugars which are cheaper to make than better cuts of meat and fresh foods. You pay for what you get, simple as that. We would be back fighting these industries if they were serving us cheap products at expressive prices. Taking these drive-thru restaurants away from us will only cause us to drive further away to get what we want. Also, nutrition facts are posted inside these establishments. If we chose not to go inside where we can look at these facts you always have the option to go on any of their websites where we can also find and print if you so chose any nutrition facts for the items they are selling. Lawsuits have been filed against fast food restaurants all over the United States, claiming that they have caused Americas obesity problem. According to the U. S. Surgeon General, in 2001 Obesity killed about 300,000 Americans and cost about 100 billion dollars a year. The government wants to hold the fast food industries responsible for these numbers. Other lawsuits have come out because people feel that if someone with cancer could sue the tobacco industries for getting cancer, people with health problems caused by obesity should be able to push the issue of their obesity on to the fast food industry for causing their illnesses as well. Although these illnesses are very different from one another, they both can cause death in some cases if not treated. These lawsuits are not getting very far due to the fact that at the end of the day Ronald McDonald is not holding anyone down forcing them to stuff their faces full of deep fried chicken nuggets or greasy, French-fries covered in salt. It is our choice to get into our cars and drive to these restaurants just as it is our choice to wait in line and order that whooper with a large coke. Part of being in America is having the freedom to make choices for ourselves. Pointing the blame at others is much easier than looking at ourselves and realizing that we are becoming obese and have health problems caused by unhealthy foods because of the choices we have made for ourselves. Fast food is not only found at the drive-thru diners with the golden arches or the giant burgers in front of their buildings although they are the most common thing we think of when we hear the term â€Å"fast foodâ€Å". Fast food is any food that is quick, convenient, and inexpensive for the most part. It can be bought just about anywhere that sells food and snacks. Vending machines play a huge part in bad food choices. They are found in most offices and schools for people on the go to grab a quick bite. Twenty-four hour convenience stores are probably the most common places to find fast food but we don’t usually think of it as fast food because it isn’t sold threw a drive-thru restaurant. These foods are so popular because for under five dollars you can usually get a meal that may not be the healthiest choice but will fill you up. However, although fast food is inexpensive it is only that way because it is made with cheaper ingredients. It is time to take some responsibility for our actions. Not only are we hurting ourselves by choosing the fast and easy route of no exercise and fast food for meals instead of home cooked ones but we are hurting our children as well. Parents are role models for their children. No matter what we tell our children about â€Å"do as I say not as I do† , you are the sole person they look up to at young ages and they will learn from your actions. Serving our children â€Å"junk foods† at young ages is only preparing them for a future of heart disease, diabetes, high blood pressure, high cholesterol, bone and joint problems, liver and gall bladder disease, and many other health risks. Children who are obese tend to sexually mature at an earlier age than their peers also. This can cause irregular mensal cycles in girls and can cause fertility problems for them later in life as they reach adulthood. Why are we putting our children through this physical torture when we can easily prevent it? Not only are we setting our children up for physical health problems but it has also been proven to cause many other problems as well. Although eating healthy is extremely important, exercise is also very critical as well. An obese child in most cases suffers from shortness of breath which makes physical activity such as sports or exercise more difficult. Children who are not active have no way of ever changing their health problems. Overweight children are at risk for developing mental health problems as well. Most children who are overweight are not happy with their weight but don’t always know how to change it in a healthy manner. This can lead children to develop unhealthy dieting habits and eating disorders, such as anorexia and bulimia. Studies have also shown that they are more prone to substance abuse problems later in life as well so we need to be thinking of not just how these unhealthy foods are affecting our children now but what it will do to them as they grow to adults too. Overweight children are commonly diagnosed with depression. This is not just something that these children can just snap out of. Depression is a serious illness that causes harm to us mentally and physically. The World Health Organization estimates that depression will be the second-leading cause of disability by the year 2020. We need to do all that we can to prevent our children from being exposed to these feelings and disabilities. There is no such thing as a â€Å"bad† food. All foods can fit into a healthy meal plan. Some foods just need to be eaten in moderation more so than others. Even though fast food is usually high in calories and fats along with many other unhealthy things such as sodium and others, eating it every once in a while is not going to cause health problems. It is when you eat too much fast food over a long period of time and are not eating healthy foods like fruits and vegetables along with home cooked meats that these problems start to occur. We as parents need to take responsibility for our children’s health now so that they are prepared and able to make the right choices for themselves when they become adults and have children of their own. We need to change the obesity problem in America but we need to do so by making the healthier choices ourselves and not put the blame on the industries that serve us unhealthy foods.

Education Relating to Minority Students Essay

Should an educator remain indifferent to the institutional bias that exists in our educational system? Should an educator address the academic needs of every student who comes under his or her care and make sure that equal opportunities for learning is given to all students irrespective of their status in society? Clause 6B-1. 006, in the Code of Ethics prescribed by the Principles of Professional Conduct for the Education Profession in Florida, states that an educator â€Å"shall not harass or discriminate against any student on the basis of race, color, religion, sex, age, national or ethnic origin, political beliefs, marital status, handicapping condition, sexual orientation, or social and family background and shall make reasonable effort to assure that each student is protected from harassment or discrimination. † But, is this being implemented and to what extent? During my years as an educator I have been deeply concerned with the issue of inadequately educating our minority students. This is a sensitive issue that has often been discussed, but not adequately addressed. Our education agencies, government, and parents have to understand that various remedies should be implemented to secure the future of minority students. 2. T-Think Through the Options Here are some actions that instructors can take to resolve ethical issues educational institutions. 1. The instructor could first give importance to the ethical issue of freedom of thought and expression to minority students. They should not have any biased opinion about such students and they should offer equal opportunities to all students. 2. The instructor can ensure that poverty doesn’t come in the way of students quitting education mid-way. Instructors are the ones who are constantly in touch with the students and they should be able to discern if a child were to quit studies because of lack of funds. They can guide such students appropriately. 3. The instructor should be sensitive to the issues related to minority children. Learning disabilities, if any, should be identified and resources to address such problems should be made sufficiently available to schools. They should equip themselves to cater to the diverse needs of diverse student populations. 4. The instructor should understand that the reason for low academic performance in minority students cannot merely be attributed to their families. The school, classroom, and instructional factors play a major role. They can act as coordinators and initiate programs that include the participation of community members and cultural organizations to bridge the gap that might exist between families and schools. 5. The instructor could involve the family members of the students in the overall development of the students. 3. H-Highlight the Stakeholders 1. Government: Both the federal and the state governments should take steps to strictly impose the bias test and No Child Left Behind Act. It can conduct awareness programs to educate people on stereotypes associated with minority students. 2. Educators: They must do a good job of teaching minority students about their own heritage through student-centered teaching models that encourage them to have pride in what and who they are. 3. Parents: They often face the brunt of struggling students. They can get involved in the decision-making process and in their own way can serve to inspire and encourage students. 4. Students: They are people affected by the decisions and actions of all the above. There is a possibility of students becoming dropouts. They need to make optimum use of resources available to them in pursuing their education. 4. I-Identify and Apply Relevant Ethical Principles As an educator, it often upsets me when I see children being moved up and released from high school with second and third grade reading skills. The red tape to get help is so long that some frustrated parents are forced to look outside the school system for help. Others are at a loss as to how to help children whom they know â€Å"can do it† if only they could get some help. As educators it is our moral duty to give them the opportunity no matter what race, gender, or ethnicity they belong to. We are responsible for making sure that students have strong educational programs and required resources. Lack of resources and poor teacher preparation largely account for the inadequate achievement of minority students. Clause 6B-1. 001 of Code of Ethics of the Education Profession in Florida states that â€Å"the educator’s primary professional concern will always be for the student and for the development of the student’s potential. The educator will therefore strive for professional growth and will seek to exercise the best professional judgment and integrity. † Immanuel Kant’s Theory echoes a similar view: â€Å"Do the right thing† (160). His theory emphasizes that ethical issues are based on the standards of rationality and that â€Å"ethics should begin with analysis, and that analysis is or should be an entirely a priori undertaking. † This theory will more so apply to educators since they deal with young and naive minds. They must be rational in their approach to students and they must not underestimate the intelligence of â€Å"minority† students. They must understand that there are certain basic skills every child must have if they are to achieve success in life. Clause 6B-1. 001 of Code of Ethics of the Education Profession in Florida states that â€Å"The educator values the worth and dignity of every person, the pursuit of truth, devotion to excellence, acquisition of knowledge, and the nurture of democratic citizenship. Essential to the achievement of these standards are the freedom to learn and to teach and the guarantee of equal opportunity for all. † Herbert Kohl argues that the objective of every classroom instructor and every school board in this nation should be to create a classroom environment that fosters a mutual respect from both student and the teacher. Kohl states that â€Å"looking at a child and understanding something of who she or he is or might become, is not a simple neutral act or a matter of finding the right objective test of experimental situation. Central to what you see in someone is what you are looking for. If you want to find a child’s weaknesses, failures, personal problems, or inadequacies, you’ll discover them. If you look at a child through the filter of his or her environment or economic status, and make judgments through the filter of your own culture, gender and racial biases, you’ll find the characteristics that you except. You’ll also find yourself well placed to reproduce failure, and develop resistance in some children, a false sense of superiority in others. On the other hand, if you look for strengths and filter the world through the prism of hope, you will see and encourage, the unexpected flowering of child life in the most unlikely places. (p. 89) As a citizen of this country I have come to understand that justice is something that many worry about. Be it for the reason of never having your side of the case judged or never having your side heard. Justice in education can only come when there is justice in the country. When Ronald Regan was running for President he made a statement: â€Å"Vote for me and I will turn the clock back forty years. † In a sense, this is what we need to do with our educational system. There was a time when students could learn drafting, auto mechanics, home economics, aeronautics, plumbing, painting, etc. This no longer exists today because someone in authority decided that it would be more beneficial for those in power if they abolished these programs from regular schools, have them in specialty schools, and charge for those services. More time is now spent on standardized tests. Florida has the FCAT test. Teachers understand that the students’ careers depend on a pass or fail result in the test; so, they are forced to teach to the test. This leads to the rule-utilitarian theory, which is the theory of morality. This theory does not look at the consequences of a particular act. Instead, it looks at the value of abiding by a particular rule to establish what is right. I believe that all minority students are not college material. However, they possess other special skills that need to be nurtured and we as educators need to support those talents and watch them grow. As per the rule-utilitarian theory educators can decide upon the best method of educational practice and defend it on utilitarian grounds. This theory propagates that educators can give complete recognition to individual rights and freedom of students since that takes precedence over utility. For example, the every student has an equal right to a particular facility in the school. To deprive a student of this facility based on his or her â€Å"minority† status will be unlawful. 5. CS –Choose the Wisest Option and State Your Justification Where do we begin to combat the issues toward minority students? One way to go forward will be to craft standardized tests that are as free as possible from cultural biases and from language that might be construed, because of its idiomatic feature and nuances, as favoring some students who have grown up familiar with those idioms over students who have not. Next is an equitable education system. Sometimes I am convinced that this country is not really interested in integration. I say this because I think our country wants to make sure that we will always have a segment of the population that is operating as second-class citizens. Anytime we have schools that are failing, underfunded, and populated by students of color, whether they are Hispanic or African-American, we know good and well that as adults, they’re not going to be amply equipped to accomplish and achieve the way others do, and they will remain in that second-class loop. It’s been a continuous process and we are led to wonder if it’s not somewhat purposeful. Third is racial stereotyping. Issues regarding race and ethnicity negatively affect â€Å"minority† student achievement. Just because a student’s name is Myeshia or Tyrone doesn’t mean they have no fluency in language. The last issue is money and culturally-sensitive teaching. The U. S. Department of Education has initiated teachers’ training programs to solve some of these issues. The Teacher Quality Enhancement Grants initiative consists of three separate programs: Partnership Grants for Improving Teacher Preparation, State Grants, and Teacher Recruitment Grants. Partnership Grants for Improving Teacher Preparation will provide funds to partnerships among teacher preparation institutions, schools of arts and sciences, and local school districts in high-need areas. The partners will work to strengthen teacher education through activities such as: implementing reforms that hold teacher education programs accountable, improving prospective teachers’ knowledge of academic content, ensuring that teachers are well-prepared for the realities of the classroom, and preparing prospective teachers to use technology and work effectively with diverse students. 6. Identifying Logical Fallacies A. Fallacy of Ignorance: Racial issues will not exist if the VP of AT&T is an African-American and the Secretary of State is Hispanic. B. Fallacy of Inconsistency If no child should be left behind, then why is the government closing schools to African-Americans, Hispanics, and Native Americans? C. Fallacy of Hasty Generalization Lucy lives to the south of Chicago and does not pass the language test; Mike is from the Bronx and fails in the math test; therefore, people from low income areas cannot pass tests. On researching this topic in detail, the issues of the past still seem to haunt our current efforts to create a more equitable education and living system for all within the United States. The physical, mental, social, and economic hindrances encountered by minorities in the past are still being encountered on a higher level today. There is still the lack of understanding of minority student culture and poor teacher preparation in predominantly minority school districts. Herbert Kohn offers insight into overcoming the cultural barriers in our classrooms. The main solution he offers is that of educators becoming better trained to work with minority students, their families, and their communities. The U. S. Department of Education has begun to combat this problem with Title I and by instilling highly qualified teachers in our classrooms. However, until all students are on a level playing field, we will have a separate and unequal system that can only be overcome by seeing education as a human right, which only the Constitution of the United States can guarantee. References 1. Florida Department of Education, Office of Professional Practices, http://www. fldoe. org/edstandards/code_of_ethics. asp. 2. Kohn, Herbert R, I Won’t Learn from You: And Other Thought on Creative Maladjustment, 1994. 3. U. S. Department of Education, www. ed. gov.

The Limits of Cultural Globalization in the World Essay

The Limits of Cultural Globalization in the World - Essay Example In recent times, the desire for companies to attain globalization has been on the rise. Going international makes many companies discover new markets. In the technology industry, this trend has been extensively used as there are remarkably few companies within this industry who do not have an international market share (Wolf, 2004). The demand for technological advancement can be identified as the global feature driving these companies towards globalization. For a long time, the establishment of global business has been a subject of discussion. Many companies were opposed to the idea but have slowly started integrating globalization. Though quantifiable results of globalization have not been seen, the idea remains an attractive one for most corporations in the 21st century. The companies aim at achieving global recognition while creating a wider market for their products. Blackberry is an American phone manufacturing company whose products are available globally. The Blackberry brand was invented in 1999 the Research In Motion Company. Through this brand, the company has been able to reach out to millions of clients around the world. ... ntinent through the marketing done by these continental offices (Danielle, 2010) Theoretical framework Globalization has been seen, in recent years, as a way through which companies become international. The aim of globalization, among many companies, can be identified as gaining recognition as well as a market space in the international community. Before pursuing the globalization venture companies try to analyze the numerous activities that might be involved. This normally included reviewing how other global companies within the same industry are undertaking the same strategy. A comparison of the benefits and the costs to be incurred comes at the core of such venture (Wolf, 2004). There are numerous attractions for companies to globalize their activities. Foreign sales can be identified as one of the considerations which companies apply before globalization. The economies of different nations keep on fluctuating due to inadequate policies or political activities. Through globalizat ion, the effects of these fluctuations become minimized. Companies, which are global, may recover losses incurred in one country from good sales attained in another country (Smith, 2007). This makes many companies, which have the capability, to desire to venture into the global market. The global market offers security during times of economic recession. When one economy may be experiencing recession another one might be on the rise. Companies with the presence in both economies can be able to maintain a balance through ensuring that losses incurred on one side are recovered in another. It creates a stabilizing effect on the sales volumes achieved by the company. A company may also realize an increase in its global market as a result of globalization. Globalization may be applied as not

No name Coursework Example | Topics and Well Written Essays - 1250 words

No name - Coursework Example 2. (a) In a closed economy, IS curve is the interest rate at which the commodity market is at equilibrium at a given income level. This can be expressed algebraically as Y = C + I + G, where Y is the equilibrium income is the level of consumption, I is the level of investment and G is the government expenditure. It is worth to note that consumption is a function of income while investment is a function of interest rate and government expenditure is a function of tax. Using the equation given above, Y = C + I + G, but C = 100 + 0.4(Y – T) and when this is substituted into the IS equation we obtain Y = 100 + 0.4(Y – T) + I + G, since I = 1000 + 0.1Y – 20i which when replaced to the equation gives Y = 100 + 0.4(Y – T) + 1000 + 0.1Y – 20i + G,note that T= 300 finally the value of G = 100 which when replaced into the equation yield Y = 100 + 0.4(Y – 300) + 1000 + 0.1Y – 20i + 100. When this equation is simplified to give the IS curve we obt ain 0.5Y = 1080-20i and the IS curve will be represented by the equation below; Y = 2160 – 40i. ... IS-LM curve can be attained where there is equilibrium in the commodity market and money market. Using the IS and LM equations and combining them we obtain i= 50 and Y = 160.This means that equilibrium income Y=160 and equilibrium interest rate i=50. This can graphically be represented as: I M i 50 L S 160 Y (b) When the G increases by 100, the IS-LM curve equilibrium Y = 170 while the i=55 and this represents an upward shift in the IS curve as shown below: Io I1 i M 55 50 L S1 S0 160 170 Y (c) When the real money supply reduce by 200, the i=51 while Y=122 and this represents an upward shift in the LM curve as shown below. i I I M1 M0 51 50 L1 L0 S 122 160 Y (a)In an open economy, IS curve can be derived by equating Y= C+I+G+X-M, this can be represented as Y = 100+0.8(1-t)Y + 700-50i+900+700-0.2Y: In simple expression the IS curve will be Y=4000-83i. On the other hand the LM curve will be expressed algebraically as Money Demand equals Money Supply and using the data provided this wil l be 0.25Y – 62.5i = 500. Hence Y= 2000+ 250i (b) The equilibrium income and interest rate in this case will be calculated by equating IS to LM which will be 2000 + 250i =4000-83i and Y= 498 and i= 6. Hence the governments surplus budget will be (X)700- (IM)99 = 600. (c) The equilibrium income Y = 498 therefore, the government expenditure should be increased by 4602 (d)The change in balance of trade will be export less import which is 600 and this is also a government surplus. This employment is sustainable since there is an extra demand for labor to be absorbed in the export sector and this also means that the extra export creates more employment opportunity. (e) The full

Research Essay 1.What is independent filmUsing one or two contemporary

Research 1.What is independent filmUsing one or two contemporary films of your choice critically examine the problem of how to define independent cinema - Essay Example One of the most popular as well as influential kinds of art at the present moment is cinema. However, it must be noted that contrary to the so called mainstream cinema, there is a peculiar phenomenon that is called independent film. This paper will engage two independent movies and based on their close examination will come up with a list of characteristic features of an independent film. The first movie that will be used is titled Reservoir Dogs. Leaving aside some formal details of it, such as the cast or the director, one should note that it reflects the general tendency of independent films to involve unusual, controversial and provocative actions in the plot of the movie. In other words, the characters are shown performing actions that are rarely seen in the mainstream cinema (Allen 2003, p. 14). For example, in Reservoir Dogs one of the main characters, namely Mr. Blonde is portrayed torturing a hostage with a razor, ultimately severing his ear off. There is no doubt that scenes which depict torture are seen in the mainstream movies as well, but they have more symbolic meaning, while directors of independent film tend to portray violence quite realistically. In addition to that, in the same scene of torture, Mr. Blonde finds it necessary not only to mutilate the hostage, but also to kill him. In spite of the fact, that Mr. Blonde has a gun and can easily end li fe of this man, the former decided to spill gasoline all over the hostage and ignite it, making death of the latter long and painful. As one can clearly see, the amount of violence in one particular scene is tremendous if compared to mainstream movies. Indeed, in the latter, people are often killed without excessive cruelty as this is able to undermine the reputation of the studio. Contrary to that independent films have almost no restrictions on the amount of violence that they are able to provide the viewers with. Another important characteristic feature of

Sles Orienttion nd Production Orienttion Essay Example | Topics and Well Written Essays - 2250 words

Sles Orienttion nd Production Orienttion - Essay Example MÐ °jor concern wÐ °s with mÐ °nufÐ °cturing—not mÐ °rketing. Ð ccording to Ð ° compÐ °ny executive, compÐ °ny philosophy in the erÐ ° of mÐ °nufÐ °cturing dominÐ °nce might be stÐ °ted Ð °s follows: "We Ð °re professionÐ °l flour millers. Blessed with Ð ° supply of the finest North Ð mericÐ °n wheÐ °t, plenty of wÐ °ter power, Ð °nd excellent milling mÐ °chinery, we produce flour of the highest quÐ °lity. Our bÐ °sic function is to mill high-quÐ °lity flour, Ð °nd of course (Ð °nd Ð °lmost incidentÐ °lly), we must hire sÐ °lesmen to sell it, just Ð °s we hire Ð °ccountÐ °nts to keep our books." The second erÐ ° wÐ °s one of sÐ °les orientÐ °tion. In the 1930s, competition hÐ °d become more significÐ °nt Ð °nd the problems of reÐ °ching the mÐ °rket hÐ °d grown much more complex. CompÐ °ny officiÐ °ls becÐ °me somewhÐ °t Ð °wÐ °re of consumer wÐ °nts Ð °nd needs, Ð °nd formed Ð ° commerciÐ °l reseÐ °rch depÐ °rtment to develop fÐ °cts Ð °bout mÐ °rkets. More Ð °ttention wÐ °s given to strengthening the distributing orgÐ °nizÐ °tion, consisting of wholesÐ °le Ð °nd retÐ °il grocers. CompÐ °ny philosophy in this erÐ ° is described Ð °s follows: "We Ð °re Ð ° flour milling compÐ °ny, mÐ °nufÐ °cturing Ð ° number of products for the consumer mÐ °rket. We must hÐ °ve Ð ° first-rÐ °te sÐ °les orgÐ °nizÐ °tion which cÐ °n dispose of Ð °ll the products we cÐ °n mÐ °ke Ð °t Ð ° fÐ °vorÐ °ble price. We must bÐ °ck up this sÐ °les force with consumer Ð °dvertising Ð °nd mÐ °rket intelligence. We wÐ °nt our sÐ °lesmen Ð ° nd our deÐ °lers to hÐ °ve Ð °ll the tools they need for moving the output of our plÐ °nts to the consumer." Ð  third erÐ ° of mÐ °rketing orientÐ °tion did not begin until the eÐ °rly 1950s.  

Homelessness Research Paper Example | Topics and Well Written Essays - 1750 words - 4

Homelessness - Research Paper Example ted, the reader can aptly see the true impact that poverty can have on every aspect of society as well as nearly every aspect of the individual that must live within its constraining reality. As a function of realizing this, the following few paragraphs will attempt to highlight and underscore the degree to which homelessness creates something an alternate reality for the individuals within a society that are forced to integrate with such a construct. Moreover, with a discussion of this issue, I will also present some prescriptions for change that this author believes could greatly reduce the overall rates of poverty and homelessness. Firstly, it should be understood that homelessness strikes at the very ability of the individual to live as the rest of society. In such a way, a key level of humanity is robbed from them; keeping them from having the life that others enjoy so seemingly painlessly. In such a way, the level to which the individual can seek to raise themselves from their unfortunate situation. Due to the fact that access to capital and savings is necessarily nonexistent for the individual experiencing homelessness, education is also out of reach. Without a chance at a higher education, the level and extent to which they can hope to attain a higher standard of living is all but lost (Albelda 190). In such a way, seeking to change the stigma of poverty and homelessness and allowing individuals a clear path for recovery would be the first step. Such a path could be a contribution of several state funded programs as well as nationally funded mandates. This hopelessness that is born out of not having any opportunity oftentimes drives individuals living within homelessness towards crime; seeing this as an easy means to escape the monetary constraints of the life that they find themselves trapped within. Whereas poverty affects all individuals, not just the ones suffering from material want, homelessness creates a new approach to crime; as many

Organizational Case Study Essay Example | Topics and Well Written Essays - 2500 words

Organizational Case Study - Essay Example Multiple tiers of research, analysis, theories, hypotheses, and conclusions will be drawn apply the necessary programs as well as the human and other resources to successful serve all areas -- senior level managers/executives and the board of directors, full time employees, professional and paraprofessional staff, as well as the clients from the urban community -- of the organization. In a professional bureaucracy such as the Continuing Education Department, the administrator must be disseminate the department piece by piece, work group by work group, market segment by market segment to properly determine roles and responsibilities as well as levels of accountability. "Its operating core is large relative to its other structural parts - particularly the technostructure. Few managerial levels exist between the strategic apex creating a flat and decentralized profile. Control relies heavily on professional training and indoctrination." (Bolman & Deal, 2003, pp. 65-66) This approach will provide a grid and foundation for future forecast and the building of paradigms and theories to manage and develop programs in response to the needs of employees and affiliates as well as market (s) and community needs. Further segmentation, research and analyses provides greater understanding of the customers needs, trends and opportunities for innovations to serve both the communi ty outreach efforts and the staff development activities. The identification, research and analyses should provide the material to determine best practices, development of the Strengths, Weaknesses, Opportunities and Threats (SWOT) analyses, due diligence, competition within and without the immediate market community as well as trends in the distance and continuing education industries collectively. The development of other approaches will provide the basis for understanding decline in enrollment over the last two (2) years for both the staff development and community outreach programs. It is necessary to thoroughly understand the organizational chart, gaps strategy, reevaluation of corporate missions, the identification and qualification of redundant and/or overlapping responsibilities and programs, as well as streamlining departments, funds for the programs from both the strategic and operations levels to appropriately identify, define, qualify, design, redesign, develop and imple ment effective and efficient solutions and methodologies. Leadership and Strategic Planning Any philosophy developed to properly administer policies and procedures must reflect the organizational proficiencies as well as the community's needs, as this will allow both the internal and external environment to grow synergistically and symbiotically. The objectives must be apparent in the organization's long and short term goals and be a model to develop other programs as well as a foundation on which the organization can grow in response to the community's needs. In order to approach or create methodologies that address the organizational needs, careful assessment must be made to understand corporate mission and Strengths, Weaknesses, Opportunity and Threats (SWOT). These are areas which provide focus and bench marks in checking and reviewing environmental feasibility issues.

Tourism individual report Essay Example | Topics and Well Written Essays - 3000 words

Tourism individual report - Essay Example This means a lot more has to be done in different areas to achieve this dream. This report is going to analyze the economic, social and political contexts in the development of Hong Kong as a tourist destination, evaluate and come up with recommendations as to the future opportunities and challenges facing Hong Kong. The report will include the manner in which Hong Kong has responded to impacts of the named development factors and the policies in has put in place. Table of Context 1. Introduction ........................................................................................................4 2. Literature Review................................................................................................7 3. SWOT Analysis .................................................................................................10 a. Strengths and Weaknesses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦..10 b. Challenges and Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.11 4. Future of Hong Kong...........................................................................................13 5. Conclusion............................................................................................................14 1. ... The overall visitors flocking into the city was over 36 million in 2010. Of this number, long-haul arrivals were approximated to be 4.8 million and mainland arrivals to be 8.2 million. The destination has witnessed a string growth when it comes to the number of visitors from the Mainland as well as both the short and long-haul markets which have doubled over the years. The long-haul visitors mainly come from Africa, Europe, and the Middle East making Hong Kong the leading performing market. Hong Kong has been facing stiff competition from Macau and other Mainland cities and the Hong Kong Tourism Board has reacted to this by working close with the trade and authorities to ensure that Hong Kong remains a multi-itineraries destination. It intraregional tourism has witnessed a rapid increase over the years as it has been receiving more regional short-haul tourists. In addition, the rapprochement between China and Taiwan as well as the China’s economy that has been booming over the years have led to desirable changes in the visitor’s arrivals composition to the destination. However, the political environment and the switch in sovereignty to China from Britain have impacted its current markets and are expected to continue impacting its future strategies and position. Travel and Tourism is now considered as a strategic industry in Hong Kong and is being developed to become a socialist’s market economy. The current situation at Hong Kong has taken more than two decades of development and has yielded hard lesions and positive experiences. Hong Kong is still searching for better strategies of coming up with a strong tourism industry that will be able to successfully compete in both global and regional markets. Hong Kong has faced many challenges and

Kolcaba’s Theory of Comfort Essay Example for Free

Kolcaba’s Theory of Comfort Essay Within the context of theory illustrates a demanding yet creative shaping of plans, structured requirements, and prediction of a provisional, determined, and systematic sight of phenomena (Chinn, 2011). Nursing theory is a crucial function within the nursing practice. Theories afford nurses with the distinctive facets that are in encompassed within patient care and the nursing profession. Clarification of practice governance, and expectations are also integrated within contextual framework of nursing theory. It bestows various manners to acquire data, examine and study, and foresee the practice of nursing and the outcomes of patient care (Parker, 2010). Kolcaba’s middle range theory of comfort captivated my interest because my impression of comfort curtails that of positive patient outcomes. Comfort is not solitary to just physical ailments, but emotional and psychological measures in addition. Throughout my experiences and years as bedside registered nurse, I can attest that patient requests stem largely from the factor of being made comfortable. As stated above, this not only embraces physical comfort, but something unassuming as a comforting touch or positive attitude to render the positive outcome and a content patient. Absorbing how theory influences practice has been an impediment that I have recently overcame. I was unmindful that certain situations and decision making were reinforced through the use of theory. Examination of the importance of nursing theories, more in depth review of Kolcaba’s theory of comfort, and theory of comfort in nursing practice, education, and research will be reviewed further. Importance of Nursing Theories Separately from the governance of practice and foundation for the practice of nursing, theories furthermore propounds opportunities for nurses in the sense of practical application. Measurable changes and enrichment of the profession occur when nursing theories are incorporated into practice. The benefits of having a defined frame of theory in nursing produces superior patient care, heightened professional repute for nurses, progressed interaction among nurses, and direction for exploration of the practice and education. Theories also illustrate the quality of the nursing profession, and serves as a reservoir of knowledge with the examination of the essential requirements of patients and necessary interventions. In addition, specialized rationales are provided. Succeeding medical doctors orders are not exclusively to the context of nursing care. Nursing care incorporates not only a compassionate attitude but passion for care of patients. The caring component of nursing cannot be measured, rather dissected through theory within the clarification of what nurses do. Systemically this is all supported through abundant theories and theorist. The nursing profession emphasizes on holistic care which is defined as treatment of the whole person. Within this skill is the admittance of problems that are biomedical but also opportune clarification of the well-being and health of a human that introduces added indicators of disease that are non-visualized (Powers, 2011). Kolcaba’s Theory of Comfort The origination of Kolcaba’s theory of comfort stemmed was first established in the 1900’s. Founder, Katherine Kolcaba, concluded that for a positive patient outcome to accomplished, comfort is a crucial obligation. Katherine organized a representation for exploring, analyzing, and gauging the care of the patient. Historically, she believed that the product of the profession of nursing is comfort. According to Kolcaba (2010), comfort is achieved in a few diverse ways to include transcendence, relief, and ease. Transcendence represents the aptitude to overcome the lack of comfort sensed by patients through their awareness to cease. Patients are able to rise above their challenges. For example, a post-operative below the knee amputee patient may experience great physical pain from the surgery as well as psychological trauma from the intervention. Pushing forward to regain strength and independence would be an instance of transcendence. Relief constitutes any ordered analgesic medication that can be given to the patient or  non-pharmacologic interventions such as distraction or repositioning. This structure of comfort is experienced as relief. Anxiety reducing measures such as anxiolytics or inducing expression through conversation or other forms of communication can be facilitated. These actions can be constituted as placing the patient at ease. In my day to day professional practice experiences, I come across different situations where comfort may be the only measure to take in a particular patients care. Pharmacological therapy interventions are important for adequate relief, but non-pharmacological interventions are just as imperative. A simple caring touch and tone conditions the patient to an enhanced state. This particular theory affords nurses a better comprehension and obligation to comfort in the practice setting. Nurse are the forefront of healthcare. We have the ability to promptly identify the demands the needs of the patient. Kolcaba’s theory of comfort conforms into the nursing metaparadigm with relation to the three concepts presented: transcendence, relief, and ease. There is a clear consensus about the concepts which includes health, nursing, person, and environment of the metaparadigm. Kolcaba elaborated on the four various experience backgrounds that comfort is achieved. These include environmental, physical, social, and psychospiritual (Kolcaba, 2010). Theory of comfort in nursing practice, education, and research Kolcaba’s theory of comfort guides research in assorted ways. It challenges the nurse to examine the correlation among holistic interventions and different comfort measures. It also imposes a contention between comfort and â€Å"health seeking behaviors†. If the product is positive, than it enhances future endeavors and postulates additional motivators to provide comfort. Institutional outcomes are also examined (Koehn, 2000). References Chinn, P.L., Kramer, M.K. (2011). Integrated theory and knowledge of development in nursing (8th ed.). St. Louis, MO: Mosby/Elsevier Koehn, M. (2000) Alternative and complementary therapies for labor and birth: an application of Kolcaba’s theory of holistic comfort. Holistic Nursing Practice. 15(1):66-77 Kolcaba, K. (1992). Holistic comfort: Operationalizing the constructs as a nurse-sensitiveOutcome. Advances in Nursing Science, 15(1), 1-10, p. 6. Kolcaba, K. (1994) A theory of holistic comfort for nursing. Journal of Advanced Nursing 19: 1178-1184 Kolcaba, K. DiMarco, M.A. (2005) Comfort theory and its application to pediatric nursing. Pediatric Nursing, 31(3), 187-194 Parker, M.E., Smith, M.C. (2010), Nursing theories and nursing practice (3rd ed.) Philadelphia, P.A.: F.A. Davis Company Powers, B.A., Knapp, T.R. (2011). Dictionary of nursing theory and research (4th ed.). York: Springer Publisher Company

Image processing Techniques to Forecast Plant Disease

Image processing Techniques to Forecast Plant Disease A Synopsis on A Feasibility Study on The Prediction/Forecasting of Disease for Plant Leaf Using Image processing Techniques by Chaitali Pandya   INDEX PAGE (JUMP TO) Introduction Scope of the proposed study Review of work already done on the subject Objectives of the proposed study Research Methodology Hypotheses to be tested Tentative Chapterization Bibliography Introduction India is a country where the agricultural plays a very important role. Here more than 70% depends on agriculture. Demand of agricultural industry, is increased day by day, so it is very important for the plant to grow effectively and increase its yield. The crop may be fruits or vegetables. For that it is very much important that a plant has to be monitored its growth period at the time of crop. Image processing is used as a tool to observe the diseases on leaves of plants during farming from plantation up to harvesting. This study might help to forecast a plant leaf diseases. Importance/Rationale of proposed Investigation The demand of the agriculture industry increases day by day, it is very much important for the plant to grow effectively and gives the maximum output or harvest. For doing so, it is essential to monitor the plant and plant leaf during its growth period, as well as, at the time of harvest. Scope of the proposed study The research only considers the plants of the vegetables that are of any type. Digital Images of defective leaf of a plant. The study only considers the Image processing toolbox for converting the image. The study modifies the existing algorithm to convert image to text to perform the disease forecasting. Review of work already done on the subject A web based tool named as Identificator is used to help the people who are not experts in identifying plant diseases in a particular way, which is totally based on the picture selection and/or little text descriptions. It is applicable when no suitable images exists, which represents the symptoms on a specific sample of plant tissues. User can access this system from anywhere, it can be said as a multi accessed system, because the multi-access key of identification has to be generated, and it from the remote side or desktop computers or smart phone operators can easily use it. In this, the user selects pictures approaching the symptoms and the system gives the most probable disease.[1] The other study for the identification of symptoms of a plant diseases, where the images are colored is a machine vision system. The region, where the diseases found, in the digital pictures were improved, separated, and a set of features were removed from each of them. Inputs to a Support Vector Machine (SVM) features were then used as classifier and tests were performed to identify the best organized model. [2] One study based on leaf image has been done. Some chemicals applied to the plants on the periodic basis. This kind of technique was only applied to the plants where the leaves already have been defected with the disease. Hundreds of chili plants were observed to perform disease forecasting. To detect disease on the chili plant leaf, the image processing technique plays a very important and useful role. This system will help farmers for the future monitoring and plantation.[3] One study has already been done, in that a quantitative and qualitative optimization criteria for the co-operative evolutionary optimization method had been used, that involved a user and system (CEUS) for problems. The model, which is named as interactive evolutionary computation (IEC) model, system and user plays the own role for the evolution, such as individual replica or evaluation. Exactly in the opposite side, the proposed CEUS allows the user to dynamically change the allocation of search roles between the system and user, resulting in immediate optimization of qualitative and quantitative objective functions without increasing user exhaustion. To achieve above mentioned optimization, it is better that a combination of user evaluation prediction and the integration of interactive and non-interactive EC would be used.[4] Objectives of the proposed study The main objective of this research is to maximize the cost-effective, reliable harvesting to the agriculture industry. With regarding of doing so, the study will seek following objectives: To provide the tool to forecast/predict plant diseases for the vegetables. The study may give the solution to the problem where the crop of any vegetable will not give the expected results. To forecast how the plant leaf got defected in concern with the diseases. It may give the partial solution of the diseases by image of plant leaves. Research Methodology In this research study, different image processing techniques might be used. First digital image will be taken of the plant leaf. Image editing software MATLAB will be used to convert the image using image processing toolbox. A survey on the image will be done in the qualitative and quantitative situations. Data might be collected from the specified region(s)/ farm(s). Comparison of the data which is taken from the digital image with the actual data to forecast the disease. Hypotheses to be tested Sources of Information Sources of the information would be the farm or a nursery from where the digital pictures might be taken on a specific interval to study whether the leaves are affected with any specific diseases or not. Tools and Techniques of Research Tools that will going to be used is the MATLAB R2010a (image editing software) with image editing tool ,that will help to convert the image into the text, those texts will be used for the future reference. Tentative Chapterization There might be the following chapters in the PhD thesis : Title page Abstract (with keywords) Table of contents List of tables List of figures Abbreviations Statement of original authorship Acknowledgments 1 Introduction 2 Literature review 3 Methodology 4 Analysis of data 5 Conclusions and implications Bibliography Appendices Bibliography Nakayama, S. O. (2014). User-system cooperative evolutionary computation for both quantitative and qualitative objective optimization in image processing filter design. Applied Soft Computing , 203 218. Jhuria, M. a. (2013). Image processing for smart farming: Detection of disease and fruit grading. Shimla. Elad, I. P. (2012). Identificator: A web-based tool for visual plant disease identification, a proof of concept with a case study on strawberry. 144 154. Husin, Z. a. (2012). Feasibility Study on Plant Chili Disease Detection Using Image Processing Techniques. (pp. 291-296). IEEE. Smith, A. C. (2009). Image pattern classification for the identification of disease causing agents in plants . Computers and Electronics in Agriculture , 121 125. Zhou, Y. C. (2010). Plant root image processing and analysis based on 2D scanner., (pp. 1216-1220). [1] Elad, I. P. (2012). [2] (Smith, 2009) [3] (Husin, 2012) [4] Satoshi Ono and Hiroshi Maeda and Kiyomasa Sakimoto and Shigeru Nakayama

Fossil Discoveries in Kansas :: Exploratory Essays Research Papers

Fossil Discoveries in Kansas Did you know, in the state of Oklahoma it is against the law to either hunt or catch whales? Sounds sort of ridiculous when you think logically about it, but according to paleontologists it isn’t that far fetched. Over 65 million years ago Kansas, including the whole Midwest Region of North America from the Arctic Circle to the Gulf of Mexico, was covered by the Sea. Due to the continental uplifts of the mountain ranges in North America during the Pangaea stage, the once shallow sea of Kansas became shut off from the sea-water flow and dried out to what we know it as today. The biome of Kansas over the last 65 million years has become extremely dry and flat, which would account for a once shallow inland sea. For example; Salt Lake City was once in the mist of a glacier that filled the inside â€Å"hole† of the City, causing the surface of it to be extremely flat excluding the surrounding mountains. Recently in an article from Elasmo.com, recognition for Mike Everhart’s discoveries has been noticed. Paleontologists and Archeologists in Western Kansas â€Å"have been finding sources of some of the best Cretaceous marine fossils that have ever been found anywhere in the world.† (Everhart, #1). These fossils, though interesting and vast, have pointed a lot of questions to how and when Kansas was under sea level. From my research, I have found that the only explanations to these issues and debates are the discoveries found consisting of both the archaic sharks and plesiosaurs. In my research, the Oceans of Kansas organization for Paleontology has given me more than enough to focus on when depicting out how to correlate our modern logic about how Kansas is mostly a wasteland to when it used to be an ocean with striving life within. The sharks that have been recently discovered are increasing not only in size, but by type. Mike Everhart, lead Paleontologist of this organization, in April 2002 discovered an extremely large shark called the Cretoxyrhina Mantelli "Ginsu Shark". â€Å"A large lamniform shark found worldwide from Turonian into Campanian time during the Late Cretaceous.   Much the same size as a modern Great White (but not closely related), the Ginsu shark reached lengths of more than 6 meters before becoming extinct about 82 million years ago.

Graduation Speech -- Graduation Speech, Commencement Address

Good evening. A couple weeks ago, I was attempting to clean my room when I unearthed an old yearbook from my days in middle school. Rather absentmindedly I opened the book to browse through it. However, before long I became immersed in the memories brought back to life and quickly lost track of time. Over an hour later, I set the book aside and marveled at how much had changed since then. Not only had people changed physically, but they had also changed their friends, habits and behaviors. Furthermore, we have all grown as a result of the changing world around us, a changing world that has witnessed the tragedy of Sept. 11, 2001, as well as the constant birth of new technologies which make our lives easier. These changes have shaped new outlooks on life, along with the way we perceive ourselves. The concept of change is as timeless as history itself. Change is inevitable, whether it be changes in your statues from a student to an adult, changes in your path in life or simply changes in your appearance as you approach old age. While change can, at times, appear menacing, it ...

My Greatest Moment :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  I remember one of the greatest moments of my high school career. I have played lacrosse since seventh grade and every year I’ve gotten a little better, or at least I hope I have. My first year I understood most of the rules, could catch, throw, and pick up ground balls. My second year I understood all the rules, could pass well and put my shots where I wanted them. My third year of lacrosse was the first time I had played a high school sport so I think that I developed my skills much more than ever before.   Ã‚  Ã‚  Ã‚  Ã‚  After playing lacrosse for three years I thought that I was getting fairly decent however I had never scored a goal. All of my freshman year I took good aggressive shots and most of them were on goal. In practice I would put many of my shots behind the goalie but it seemed like the goalies in the games were brick walls. I can remember it like it was yesterday I picked up the ball verses Chantilly at the restraining line and carried it to the right corner of the box. The right side is my best side for taking shots; I have a fairly strong right hand with my stick. I took my man one on one, I tried to go outside and he was there so I went on the inside of the defender. He wasn’t ready and I had an open shot about fifteen feet out from the goal, I took it. In an instant the Chantilly goalie was on his knees with his stick in the dust. I felt like the world was paused. Then very slowly I saw him get up and pass the ball to his teammate who took off for our side. He had saved the last shot I would take for that season.   Ã‚  Ã‚  Ã‚  Ã‚  The whole year after I spent time getting in shape and working on my stick skills. At least twice a week I would go and shoot at the tennis courts that were near my house. I worked and worked at getting to be the best lacrosse player I could be. I wanted to know what it felt like to have my name and number announced over the whole field and possibly if I did my very best over the P.A. system in school the next morning.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  * * *   Ã‚  Ã‚  Ã‚  Ã‚  During the off-season after my freshman year the head coach, Coach La Chance, was replaced.

Disolving stress living The Present

Stress is the emotional, mental and physical response to the ever changing environment; in an attempt to adapt to the new outer circumstances, the person produces stress. Stress itself is not good neither bad, since our bodies are designed to produce stress. I keep us alert and active. The problem starts when we cross the limit of disturbance and make it chronic; this is when we feel stress about situations that don’t require such an alterative state of mind.Stress is present in our society, especially in the big cities and capitals where is aggravated by the noise, traffic and long distances. Stress can be cause by anything that requires a person to adjust to a new situation and this depend on how every person takes an event, since every human being is unique, there are so many ways of experiencing stress and the causes that can produce it. In a certain way, stress is necessary to live, but if not controlled; it can disturb seriously the person who suffers it.Young women face higher risks of stress, especially the working ones but it seems the damaging effects of stress on them is minimised by the fact that they speak out about it; on the contrary, men seem to keep it for themselves. Lately it seems stress is starting to affect even children and teenagers; some suggest they may be â€Å"learning† it from their parents. Also, White race seems more sensitive to stress than Black and Asian race and the more educated is a person, the more stress can experience. For stress management has nothing to do with intellectual learning but experimental, is an attitude towards life.Maybe the reason is that the most educated have a very high sense of must, while the non- educated is not aware of the opportunities that is missing (not involved in the rat race). Personally, what I learnt about stress is that is almost impossible to get rid of it by itself, is necessary to apply consciousness in order to become calmer, quieter, try to live the moment and not live in the future nor in the past but let life just to unfold itself, day by day, and solve the issues that the moment brings, when they come to light (not try to solve them in mind before they happen).In order to review the literature on stress and describe both the processes and sources of stress, as well as methods for coping, a literature search was conducted which identified 3 studies that were relevant to the questions in this paper, one of them about the work related stress, another on relation between mindfulness and stress and another on relation between breast cancer and stress. RESULTS Stress could be then thought of as an exaggerated reaction of the body that acts upon an external circumstance on a non proportional way.It causes emotional suffering to the person who carries it and it can even develop in depression. The physiological reactions are nervousness physical upsetting, tiredness, etc.. Therefore, meditation proves very successful in the treatment of stress. Also, a realistic view of life can help, avoiding living on desires or sheer of imagination. Also Bach flowers may help without having to suffer any side effects.

Jurlique Marketing Essay

1.0 Executive summary The main purpose of this business report is to review the appropriateness of Jurlique cosmetic products for the Australian target market. The key findings are: Australia is a huge market for cosmetic and toiletry industry, while it is full of competition due to the zero duty on American cosmetics; Jurlique is a well established brand for most Australia customers, however, it still needs unique selling points other than natural ingredient to expand its market share. This is mostly based on the product research and development. 2.0 Introduction 2.1 Purpose This report sets out to review the product for a target segment. 2.2 Scope This report first describes the overall cosmetic industry, the market share of Jurlique’s skin care products and the growth trend. Then the macro and micro-environmental analysis are conducted before the detailed description of the products category. Following the target segmentation, some recommendations will be made. 2.3 Methodology This report is created based on the theories from the textbook and the secondary data from websites. In addition, graphs and tables are used to assist the specific analysis. 2.4 Assumption and limitation During the research, some information can not be accessed, however, the information can be found from others as the official website which is formal and perusable to do reference. 3.0 Description of the industry 3.1 Market size and market share According to IBIS World (2010), cosmetics and toiletries industry are based on a solid foundation, with a booming prospect. He also forecasts that global cosmetic industry will embrace an inspiring growth at an average annual rate of 3.2%, within the period to 2012-2013. Graph 1: Global cosmetic industry performance and forecast (Data source: IBIS World 2010) As a key player in the natural cosmetics and skincare industry, Australian-owned Jurlique Company is a well-deserved market leader. It manufactures and distributes a range of skin care and aromatherapy products as well as herbal medicines. Through multi-channel distribution network, the company enters into 20 different countries, where about 60 company-owned concept stores and 5000 or so Jurlique-branded retail outlets are established (Official Website, 2012). Plus, department stores, pharmacies and health food stores, as well as aroma-therapy clinics and beauty salons are also the sales channel of the company’s 75% products. The differentiation in products themselves and diversification in marketing channels both contribute to the company’s profit margins, which are thought to be about 30%, and annual sales, which are estimated to exceed AU$100 million (RAPS, 2011). 3.2 Macro-environment 3.2.1 Overall cosmetic consumption trend Graph2: Total market sale of Australian cosmetic industry Source: Australia Bureau of Statistics The cosmetic and beauty industry has experienced a constant growth the whole world, and Australia is not an exception (see above graph). The Australia cosmetics and toiletries market value is in order of US$1.5 billion, with imports products occupying about half of that (U.S Commercial Service). This suggests that the domestic cosmetic brands are facing relatively fierce competition from cosmetic brands abroad. In terms of market share of cosmetic industry in Australia, the U.S is still maintaining about 30 percent market share (U.S Commercial Service). There are several reasons for this. The U.S is well known for its large proportion of investment in cosmetics research and development; Owing to the Free Trade Agreement between Australia and the United States, the U.S enjoys zero general import duty on cosmetics and toiletries exported to Australia. 3.2.2 Demographic factor The cosmetics and toiletries industry in Australia is closely associated with the people’s paying increasing attention to personal appearance, both for women and men. The emergence of an aging population in Australia, along with a raised awareness of health and environmental issues, stimulated to a certain extent the consciousness of the importance of products that prolong a youthful appearance. For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems. 3.2.3 Cultural changes As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products. 3.3 Micro-environment 3.3.1 Organization Jurlique is a Sydney-based cosmetic company, boasting its skin care products, all of which are made in the most natural way. Funded in 1985 by chemist and also a doctor-Jurgen Klein, the beauty company was characterized by farm system, which makes the fact possible that all ingredients are cultivated and processed in the Adelaide Hills, and then distributed in Australia and abroad (Pola Orbis, 2011). The company’s mission is to generate sustainability and create mutual benefit between people and nature, with its slogan â€Å"Purest Skin Care Products on Earth through Nature, Science and Innovation†. Jurlique, with its headquarters in Mount Barker in the Adelaide foothills, has planted good names for its natural and chemical free products in Australia. On November 30, 2011, Jurlique International announces acquisition by POLA Orbis, which is the fourth leading cosmetic company in Japan and has been developing its business model around the cosmetics industry with a recurring theme of â€Å"beauty and health† since its founding in 1929. This acquisition makes Jurlique brand well positioned along with a strong presence and compelling momentum in key strategic markets, with a focus on Asia, the Americas and the home market Australia. Table 1: Changes in Jurlique shares held by POLA as a result of the Acquisition Source: POLA’s Share Purchase Agreement 3.3.2 Customers Customers of Jurlique are mainly female who pay a certain attention to their skin condition and are willing to buy skin care products at a reasonable price. In addition, customers of Jurlique need to be aware of the importance of natural ingredient for their skin. As spa gradually gains popularity, Jurlique’s target consumer will be expanded to whoever enjoys a natural and comfortable spa. 3.3.3 Publics Rising concern can be noted by Australian consumers of any cosmetic product regarding health and safety. Greater attention is also being given to natural products in cosmetics. Innovative beauty salon products that incorporate premium and organic ingredients are given warm welcome. This can explain that sales of Jurlique products using natural ingredients are showing steady growth. 3.3.4 Competitions Dominated by industrial players like Luxus, P&G and Unilever in Australian cosmetic and toiletry industry, the main high-end competitive brands in the country include well-established world-famous brands such as Lancome, Estee Lauder, Clinique, Shiseido, Christian Dior, Giorgio Armani, Bobbi Brown and Clarins. Middle end brands contain Revlon, Max Factor, L’Oreal and Olay (U.S. Commercial Service). In addition, newer brands from Japan and Korea are very popular among Australian young girls such as DHC, Fancl, HABA, Mioggi, Lanegie, Skin Food. 4.0 Products Jurlique products can be classified into six categories by the company’s official website. Table2: Jurlique product line (from Official Website) Product line Products detailed by category Skin care line cleansers, deep cleansing, refreshing, recovering, renewing, moisturizing, nurturing, special care, eye and lip care, tools and accessories Body care hand care, body lotion, body oils, shower gels Hair care shampoo, hair conditioners Baby care hypo-allergenic and pH balanced baby care products Essential oils comprises pure essential oils, essential oil blends, and carrier oils Seasonal offers comprises seasonal sets of products containing specific blends Within all these excellent natural products, Herbal Recovery Gel needs to be mentioned more. Belonging to skin care category, it is a light gel concentrate for day and night, which contains natural antioxidants and is suitable for all skin conditions, including oily and problem skin. It works deeply to strengthen and restore hydration, which can help maintain ideal skin moisture balance. 4.1 Three levels of the products 4.1.1 Core level Core level of a product represents the basic consumption benefit consumers can get from the product. Namely, it is the function or efficiency of the product. For skin care products made by Jurlique, they can not only meet the very basic requirements of target audience for better their skin condition  with its natural ingredients, but they also can realize the process in a sustainable manner. 4.1.2 Actual level Apart from the natural and high-quality characteristics, Jurlique products also have a mature packaging chain, which contains three sets of processes: primary packaging, secondary packaging and tertiary packaging (Jurlique International, 2011). All products produced are packed into tertiary packaging for shipment from production to logistics, and from logistics to distributors or direct to consumers. The tertiary packaging utilized is common throughout the supply chain where possible. Just like the packaging, labeling considerations will continue to express the green concept. For example, the use of relevant recyclable symbols such as the â€Å"green dot† and inclusion of the material identification will serve as an important tool in marketing strategy. 4.1.3 Augmented level Customers who buy Jurlique products can enjoy comfortable service from the company. Jurlique has its mature online service and various distribution channels. Products sold through every channel will be delivered timely. In addition, anyone who is interested in this brand can sign up for emails, and become a Jurlique insider. The insiders can get the professional advice in terms of skin care and also free gifts from the company. 5.0 Target segment 5.1 Demographic segmentation The majority of target customers Jurlique are females, specifically Generation X and Baby Boomers who are looking for beauty products which can help reduce wrinkles, better skin dark and contain natural or pure ingredients (Phosphagenics Newsletter, 2009). In Australia, Women between age 25 and 39 staying workplace have the strongest purchase power. They are  value and quality conscious, prepared to pay a little more for a prestige product that works. For those female seeking natural and quality products, Jurlique is undoubtedly a perfect choice whose claims match product performance. 5.2 Behavioral segmentation Different people seek different benefits from Jurlique products, and according to the product itself and the behavioral habits of Australian consumer, the market can be segmented into: 1. Single brand loyalty: it is of difficulty to break the previous loyalty for a certain brand, however, it this group have faith in Jurlique, the loyalty will last long. 2. Multiple brands loyalty: this group is willing to try new brands, but the loyalty can not be assured. 3. No brand loyalty: this group tends to be price sensitive or efficiency sensitive. 5.3 Geographic segmentation In geographical version, the whole Australian market can be segmented into several divisions. The five biggest cities in Australia: Sydney, Melbourne, Brisbane, Perth and Adelaide should be the major target markets which all have advantages of large amount of working female and strong purchase power. Cities with more than a hundred thousand populations in New South Wales, Queensland, Victoria and Tasmania etc will be the second largest target markets for Jurlique. The remaining cities with less population but relatively big purchase power should also be considered. 5.4 Psychographic: Based on people’s life style and value, the market can be segmented  psychologically. The research concerning people’s life style should be based on AOI: 1. Activities: this refers to where and when people use their time on skin care. 2. Interests: how much attention would people pay to the change of skin condition. 3. Opinion: this refers to what people think of the brand. 6.0 Key needs The mainstream trend in Australian cosmetic and toiletry industry is that consumers are willing to pay the higher price for those technologically advanced products because they perceive the ingredients to be expensive, uniquely manufactured based on intensive research and develop. Therefore, the innovative initiative of Jurlique based on its laboratory R&D is in need. In addition, market for color cosmetics, hair care products and beauty salon based products unsaturated to a certain degree. This is mainly for the reason that those products are not the mainstream business scope for the major competitors from the U.S and France. Consequently, Jurlique could stretch its product line or emphasis the manufacture and market capture of those products. 7.0 Recommendations 1. Adjust the shift of distributional channels in Australia The retailing of cosmetics and toiletries in Australia has experienced a remarkable change in recent years. Supermarkets are beginning to play a major role in selling cosmetics and toiletries, replacing traditional retailers and pharmacies (Market Overview, 2010). Major supermarkets such as Coles, Safeway and Woolworths have become the sites where 45 percent of cosmetic products are sold in Australia. Pharmacies and cosmetic retailers are showing more and more presence in cosmetic market. Jurlique should take this change into account when it come to adjusting marketing strategy. 2. Professional technologic certification shows its increasing importance It should be realized that natural or organic ingredients are no more than distinctive selling points which add value to the products. Consumers today tend to expect assurance through product certification, especially for new or unfamiliar products, just as Jurlique for Australian consumer. Therefore, it is highly recommended that Jurlique obtain professional certification from authorized certifiers to enhance product credibility. 8.0 References IBIS World (2010). Cosmetic and Toiletry Retailing in Australia, Melbourne: Arna Richardson, Exporter Guild, Australian, Organic Market, P11(ix), April 2011 Jurlique official website. Retrieved from: http://www.jurlique.com.au/ U.S Commercial Service. 2010, Retrieved from: http://www.trade.gov/cs/ RAPS (2011). Beauty environmental scan. http://175.107.146.153/~rapstcco/wp-content/uploads/2011/12/Beauty-Industry-Environmental-Scan-2011.pdf Phosphagenics Newsletter. (2009). Retrieved from: http://www.docstoc.com/docs/45622966/PHOSPHAGENICS-concealer Asia-Pacific Cosmetics and Toiletries Market Overview. 2010 Pola Orbis (2011). POLA ORBIS HOLDINGS enters into a Share Purchase Agreement to acquire all outstanding shares of Jurlique International Pty Ltd[R].2011. New Zealand Trade and Enterprise (2011). Export guide: Organics and green market in Australia. Jurlique International (2011). Australian packaging covenant action plan. Retrieved from: http://www.packagingcovenant.org.au/documents/File/Jurlique%20International%20Pty%20Ltd%20AP_10_15.pdf

Speech Outline: How to Start an Iv

How to Start an IV Introduction Attention Getter: How many people here have ever had to get an IV in the hospital? Was it a positive or negative experience for you? If you are one of the people that said yes then you know it can be a frightening and sometimes painful experience. What I am about to explain to you comes from my 8 years of experience as an emergency room nurse starting thousands of IVs. Some of the things I tell you could help you understand the process better and ease your anxiety for any future emergency room visit you or your loved one may have. Specific purpose: To demonstrate and explain the process of starting an IVCredibility: As a registered nurse for eight years I start IVs on a daily basis and I am a resource nurse for nurses whose patients are difficult to start IVs on from pediatric to geriatric patients. Thesis: Today I want to share my expertise on establishing intravenous access by explaining the process from preparation to discontinuing IV access. Body I . Preparation A. Basic preparation/Standard precautions 1. Explain procedure 2. Wash hands 3. Apply gloves 4. Position patient 5. Procedure assistant (if needed) B. Locate vein 1. Apply tourniquet 2. Assess vein a. Length b. Depth c. Circumference d. Fullness 3.Choose IV size 4. Remove tourniquet C. Pediatric Topical anesthetic 1. Time warranted 2. Topical EMLA Cream 3. Subcutaneous lidocaine II. Insertion (Demo) A. Prepare equipment 1. Set up supplies B. Insert IV 1. Clean site (Chlorhexadine) 2. Distraction 3. Insert angiocath a. 30 degree angle 4. Blood â€Å"flash† 5. Thread catheter 6. Remove needle a. Apply pressure 7. Attach T connector/extension tubing a. Secure device b. Apply tegaderm C. Assess patency 1. Blood collection a. Pull syringe (3 mL, 5 mL, 10 mL) b. Connect tube holder 2. Saline flush a. Educate patient b. Flush 5-10 mL NS c. Assess flow and site III.Monitoring A. Ongoing assessment 1. Visualize site 2. Intact dressing 3. Intermittent flush 4. KVO fluids B. Infection prevention 1. Hospital start 72 hours 2. Rescue start 24 hours 3. Signs of infection 4. Medication administration C. Discontinuing IV access 1. Explain procedure 2. Apply gloves 3. Remove tegaderm/tape 4. Remove angiocath 5. Assess angiocath 6. Apply gauze with pressure 7. Apply tape Conclusion Today I have demonstrated the process of starting an IV on a patient. As you have seen the procedure requires expert skill and precision along with confidence and experience to achieve optimal results.Following proper technique can prevent placement error, injury, and infection. It is also important to remember that patient education before and during the procedure can help reduce anxiety, stress, and fear. Memorable Ending: The next time you find you or your loved one on the other end of a needle having an IV placed remember this demonstration. If you have questions or concerns about the procedure don’t hesitate to talk to your nurse. Nurses usually welcome the opportunit y to provide education because it demonstrates our skill and knowledge in addition to providing emotional support and compassion for our patients.

The Ritz-Carlton Does Not Sell Hotel Rooms

The Ritz Carlton runs in a way that makes every single detail about the consumer and the consumer’s needs, wants, and expectations. Every decision that they make they make with the consumer in mind. They essentially are selling unsurpassed service to their patrons. The Ritz Carlton is very well-known for providing consistent service to its patrons in each of its locations throughout the world. They provide guests with high quality customer service, utilizing their Gold Standards for customer service, which include its credo, motto, employee promise, three steps of service, and the twelve service values. The three steps of service are fairly basic, however many companies overlook them, losing that opportunity to create a long lasting relationship with the guest. The first is to deliver a warm and sincere greeting and to use the guest's name; the second is to anticipate and fulfill the needs of each guest; and the third is to give a warm good-bye, again using the guest's name. The Ritz Carlton believes that guest recognition is a top priority. If employees recognize the guest, then they can give personalized service, have fast access to knowledge, and interactions that are largely hassle free. These Gold Standards continue to lead the company to outperform its competition and increase its customer loyalty. They also have programs designed to meet specific customer needs that include their Service Quality Indicators (SQIs). The Ritz Carlton continually improves its processes and programs in order to give its guests the exceptional service that they have come to be well known for giving in the hotel industry. In essence, they are selling service to consumers. The Ritz Carlton has applied for and won the Baldridge Award in 1992 and 1999, which confirmed that quality is not a short term approach to doing business. The Ritz Carlton works hard to achieve the highest customer and employee satisfaction in the industry. They believe it is critical to continually improve day after day. As a consumer, I would be willing to pay for a stay at the Ritz Carlton. I believe that the methods that they use are fantastic. They treat everyone, including their employees, with respect. That is something that many companies fail to even consider when they are building their business. There are many people who choose products and services from companies by looking at factors such as how they treat their employees, where their products are made, etc. rather than looking only at the price tag and looking for a place or item that is â€Å"cheap†. As a consumer, I would rather patronize a place that was more expensive and treated its employees like gold, than patronize a place that was cheap and treated its employees poorly. I believe that the Ritz Carlton offers an excellent service to their guests and I’m fairly certain that the majority of consumers would be willing to pay for it. However, the price of a hotel room at the Ritz Carlton is on the pricier side so I’m sure that there are plenty of people that would love to take advantage of staying there but would be unable to do so since they could not afford it. Do you think it’s possible for Ritz Carlton to create â€Å"ladies and gentlemen† in just 7 days? It most likely is possible for Ritz Carlton to do so because their employee selection process is highly refined and they are able to higher excellent candidates who understand this concept of â€Å"ladies and gentlemen†. The Ritz Carlton looks for individuals who understand their culture and will engage with other employees, managers and guests. They look for individuals who exhibit certain personality traits and hiring managers seek those individuals when they recruit and interview candidates. In order to ensure that interviewees are sincere and positive people, the hiring managers use two-part questions that will eliminate interviewees who are insincere. According to the article, Inside the Ritz Carlton’s Revolutionary Service, a prospective employee may be asked, â€Å"Are you a habitual smiler? †. If the candidate responds with a â€Å"yes†, then the hiring manager will proceed to ask, â€Å"Why do you smile? †. It is clear to see that the Ritz Carlton selects its employees very carefully in order to find employees that will understand the culture and be able to learn quickly how to be a lady or a gentleman. By looking for people that have the necessary talent to do the job, they feel they can teach the other skills necessary to get them to lady or gentleman status. The Ritz Carlton has a very slow orientation process that they feel can best prepare the new employee with the mission of the company. They feel that when an individual starts a new job, it is a significant emotional experience. During this time, that individual will be attentive and receptive to emotional changes. The Ritz Carlton uses this time to focus on their values and to instill those values into that employee. The employee than goes though their week of orientation and afterwards, they are expected to have adapted the company culture. It seems to me that between their vigorous selection process and the week of orientation, many of these individuals would be able to adapt to their culture as â€Å"a lady or gentlemen†. Also, it is important to point out that the company is well known for treating their employees very well. I would believe that their employees know this and would want to treat the company well in return. The employees must have a high level of employee morale. They have every reason to want to continue on as a â€Å"lady or a gentlemen† as their time continues on with the company. They will also have the chance for promotions in the future. The Ritz Carlton sets employees up for success starting by selecting the right employees for the right position within the company. They are then able to mold these individuals into the employees that they want them to be. They also treat them very well and give them room for growth. I believe that doing this ensures that these individuals will become â€Å"ladies and gentlemen† within the 7 days.

Employee relation Essay Example | Topics and Well Written Essays - 2500 words - 1

Employee relation - Essay Example The unitary frame of reference is common among managers and it suggests the idea of unity, as the name implies. It means that all people in the organization are collectively working towards one goal with one central authority or managerial team. It also suggests that all the people working in an organization should have well-established ideas regarding the oneness of authority and conflict should be abhorred. In stark contrast, the pluralistic frame of reference suggests that each person working in an organization has varying interest, ideas, preferences, and opinions. There is no unity when responses are conditioned in such a way. Interest groups are formed within an organization and they have to struggle a lot for gaining their particular individual goals. Each group has drastically different interests and the manager’s role is to balance those interests effectively for achieving such objectives that are fruitful for an organization. Trade unions are made by the members of an organization themselves in order to protect their rights, interests and other betterment-oriented objectives. Most of the trade unions operate independently but some remain in constant contact with the employers in order to struggle together for achieving the same goals and desires. Now, the industrial or employee relations are based on the negotiation or discussion of those rights and demands of the employees that they want from their employers. Trade unionism has direct effects on the employee relations and it markedly molds those relations according to the nature of the scenario and the severity of the problems. According to (HRM Guide, 2010), the concept and significance of trade unionism is shifting now. The age of mass production is almost gone now and the present age is of individualism that does not support much the concept of trade unionism. This suggests that trade unionism is on a decline presently in most of the

Employee Law and Relations Essay Example | Topics and Well Written Essays - 2500 words

Employee Law and Relations - Essay Example The related regulation has brought about typification, tolerance, stabilisation, promotion and acceptance of some varieties of atypical work (Countouris, 2007, p. 142). Contemporary firms, in general, require and admit of considerable flexibility. This makes it imperative for the labour law to accord legal certainty for the forms that make it possible to acquire flexible work. A recent development in this area is that part – time, fixed – term and agency workers do obtain a measure of protection under the extant employment law (Countouris, 2007, p. 142). These forms of work have been acknowledged and described by doctrine, jurisprudence and the law. Moreover, such work has been considered to belong to unambiguous contractual structures. Consequently, such workers are recognised in the UK as employees. The legal status of atypical workers has been clarified due to typification, which accords it legality. On the Continent, such work has been recognised with reservations, by the labour law. Furthermore, such recognition was accorded only when such work could by typified contractually (Countouris, 2007, p. 142). However, over time, employment law has strived to accord social stability to atypical forms. As such, a fourth of the workforce of the UK consists of part – time workers. These workers constitute a segment of the atypical workforce, and are the focus of attention of the European Community Commission. In the year 1990, three directives were issued, with regard to atypical workers. These directives relate to the distortion to competition, working conditions, and the health and safety of temporary and part – time workers (Dickens, 1992, p. 3). This initiative was within the social facet of the Single European Market. Consequently, several decisions have been forthcoming from the European Court of Justice (ECJ) that could bring

Marine Wildlife Assignment Example | Topics and Well Written Essays - 2000 words

Marine Wildlife - Assignment Example The impact marine preys like fur seals have on their target prey and more especially their resultant interaction with other fisheries has been a subject of continuous study and research interest. The wide array of species and species groups within the marine ecosystem has further expounded this area of research (Wilke & Kenyon, 1954). Various researches have calculated the overall prey requirements of predators including the seabirds, seals as well as whales and such studies avail regional food assessment necessary for maintenance of the respective species population (Perez & Mooney, 1984). In a world where many animals are faced with the possibility of extinction, such research are crucial and can go a long way in helping preserve the threatened population species. The studies have also facilitated and engaged in examination of food web interactions strengths. Additionally, such studies help in understanding the biogeochemical carbon cycling processes (Perez & Bigg, 1981; Townsend, 1899). According to Kajimura (1980, P. 46) fur seals are most commonly found in the areas lying within 74 to 130 km off the land and are frequently in large numbers along the continental shelf as well as slope in areas where pelagic schooling fishes and also squids are generally found in abundance. The study also reported that the fur seals and most regularly found in waters whose temperatures range from 8Â °C to 14Â °C. At sea, the fur seals feed on a range of fish species. The relative proportion of individual prey species included in the fur seals' diet often varies by months (Kajimura 1982; Perez and Bigg 1984). This is as a result of the apparent changes in their scavenging locations, and also the seasonal movements, prey abundance, as well as availability (Lander & Kajimura, 1982). Generally, the fur seals' vary their diets during winter and spring to correspond to the prevailing conditions. Previous researches estimate that the fur seals often consume preys whose respective lengths are 10 to 30 cm, although there are instances where much longer preys are consumed although such must be broken down before consumption (Townsend, 1899, p. 241). This study investigates the average length as well as biomass content of some of the species most fed on by the fur seals. Methods The first step involves measurement of otoliths and beaks of the seals. This is based on the fact that the otoliths are susceptible to degradation and size reduction as they move via the seal’s digestive tract as a result of prey size underestimation. As a result, only the otoliths that reveal little erosion evidence are used to obtain the estimates of fish sizes. Each otolith is rated on scale of 1-5 as per their erosion levels whereby 1 is considered identifiable although substantially eroded while 5 is considered primeval. As an inclusion criterion, only otoliths whose ratings lie above 3 will be measured. Measurement of the otolith leg length is done between its anterior and posterior margins. The measurement is done in mmm with the help of a dissecting microscope and making use of eye-piece graticules. In order to avoid obtaining of size estimates from the same fish, the measurements taken are only for the otoliths of the sides that possess the highest number of intact otoliths of each sample specie. Biasing the cephalopods estimate of sizes is also a key concern to this research. To avoid it, only the cephalopod beaks that are unbroken will be

Summary Essay Example | Topics and Well Written Essays - 500 words - 4

Summary - Essay Example Firstly there is a task of Ubiquitous computing. This is creating software to allow machines of all sizes to communicate with each other across vast networks. Secondly they need to ensure net sourcing. This involves architecting simple and sophisticated applications that benefit targeted end-user markets worldwide. Then there is the challenge of open source. There has to be a distribution of source code for computing applications so customers can make local modifications easily and reliably. Lastly the coming of a new economy is also a challenge. Engineers have to build applications that facilitate mass communication and mass product distribution using evolving concepts. Plan to build high quality software products is a software process. Software processes adapted to the needs of software engineers and managers, as we undertake the development of software. Process software provides a framework of governance within the Authority who can easily get out of control. Different projects re quire different software processes. Software engineer working products (software, documentation, data) produced a result of the activities defined in the software process. The best indicators of proper functioning of the software process have worked in the timeliness of quality and long-term viability as a result of the software product.

The Ideas of Scott McClouds Understanding Comics Essay

The Ideas of Scott McClouds Understanding Comics - Essay Example McCloud makes the reader understand the relationship between words and images. He begins with the explanation, how the words develop from images and later become the communicating ideas. The message giving process may lay emphasis on words or picture. These are used in children’s study books and comics. The children love the play and jugglery of words and the picture-images, as they fulfill their hunger for fantasies. The relationship between words and images is quite exciting. McCloud argues, â€Å"Words — are the ultimate abstraction."(47)Carefully planned and placed headlines and similar inter-titles kindle curiosity of the reader about the contents of the article. McCloud is aware of the strength of the words and images in the print and electronic media, and how they can create ripples in the minds of the readers. Read this title on the front page of a newspaper relating to a financial scandal. â€Å"Millionaire Brown is in million dollar jam!† McCloud has r ightly pointed out that use of words and images are like dance partners who know their roles. They support and challenge each other to create the magical effect. For example, a caricature of corruption may convey more than what is stated in a full-length article on the subject. It has the capacity to strike hard at the societal ills in a satirical style. It gets to the point and gives the message, without hurting. McCloud asserts that we have only scratched the surface of the relationship between words and images. Their relationship is profound and it generates credence to the progression of action in the story. An artist sees art in most of the human activities, whether they are big or small, and extracts something special from them and provides meaningful interpretations either through words or pictures. Such interpretations are not part of his academic knowledge; they are the just spontaneous overflow of his ideas! Spectacular results are obtained and presented before the audienc e, the effect of which may last for generations, depending upon the latent potency of such combinations by the genius artist. The potential creativity of the comics beats the effectiveness of the painter and the writer; it depicts and says something without hurting which results in fountains of joy. The creator of the comics blends the aesthetic response in them and enjoys being in the role of a clown rather than a troubleshooter hero. This clown often reveals profound truths, often in a satirical form. His messages are the true reflections of the goings on in the society, and he pictures them without malice to anyone, without fear or favor. The criticism is often enjoyed by the one against whom it is directed and the societal response to his actions is light-hearted. The comic demands less space but the ‘built-up’ area within it is massive. McCloud writes, â€Å"Space does for comics what time does for a film!"(7) The word has a specific meaning, but a million viewers of the comic enjoy an equal number of interpretations.